TRANSPARENCY · THE MACHINE ROOM

How It’s Built

Every layer of the platform that answers calls, finds leads, sends the emails and runs this website — named. Mostly open source, self-hosted on our own server in Australia, plus a handful of commercial services where they’re the right tool.

WHY THIS PAGE EXISTS

LIVE BRAIN SYSTEMS
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We tell tradies to show their receipts. Same rule here. This is the real stack — not a marketing diagram. If a layer changes, this page changes.

RUNNING ON OUR OWN SERVER

Caddy
The front door. Answers every web address, issues and renews the security certificates automatically, and routes traffic to the right engine.
OPEN SOURCE
Docker
Keeps each engine in its own sealed container so one can be upgraded or restarted without touching the others.
OPEN SOURCE
Node.js + Hono + tRPC
The Mesh — the outreach engine. Scouts leads, drafts the emails, honours every unsubscribe, and powers the operator panel.
OPEN SOURCE
Python + Flask
VortexOS — this website, the video pages, the ROI calculator and the live desk.
OPEN SOURCE
MySQL
The ledger. Every lead, draft, send and unsubscribe lives here — ours, on our disk, nobody else’s cloud.
OPEN SOURCE
Umami
Website analytics. Counts visits and page views with no cookies and no tracking consent banners — visitor data never leaves our server.
OPEN SOURCE
Postiz
Social media scheduler. Queues our videos and posts them to TikTok, YouTube, Facebook, Instagram and LinkedIn on a timetable.
OPEN SOURCE
HyperFrames
HeyGen’s open-source video engine. Renders the motion graphics in our short videos straight on our own hardware — no per-video fees.
OPEN SOURCE
FFmpeg
The video workshop. Cuts, mixes voiceover and music, and finishes every clip.
OPEN SOURCE
Uptime Kuma
The night watchman. Checks every service every minute and raises the alarm if anything stops answering.
OPEN SOURCE

COMMERCIAL SERVICES WE PLUG IN

Brevo
Email delivery. The actual mail servers that carry our outreach, with our own authenticated domain (DKIM, SPF, DMARC all green).
SERVICE
Apollo
Business contact data — where the Scout finds real businesses to talk to.
SERVICE
ElevenLabs
The voice you hear in our videos.
SERVICE
Commercial AI models
The Writer and Critic brains that draft and check every message before a human approves it.
SERVICE

THE HOUSE RULES

Every send needs human approval. Every unsubscribe is honoured instantly. Every number on the operator panel is real — when there’s no revenue yet, it shows zero. We’d rather show an honest zero than a impressive lie.

Standing on the shoulders of open source: the projects above are built by thousands of developers who give their work away. This business literally would not exist without them.